Digital Strategist & Consultant

Helping businesses bridge the gap between where they are & where they want to go.

Testimonials

  • "Arielle is the pleasant, goal oriented, solutions focused person that everyone needs on their team. She is innovative and forward thinking, not only about the immediate issue but will identify future facing opportunities for your business."

    Marie Denee, Founder & CEO
    The Curvy Fashionista

  • "I don't think I would have been able to level up and professionalize my website without Arielle's help OR be able to conceptualize the flow of my membership platform and email newsletter sequence without her guidance."

    Alexandra Cohl, Founder
    POD.DRALAND

  • "I am so grateful for her support and insight!"

    Marie Denee, Founder & CEO
    The Curvy Fashionista

About

 

Overview

 

I provide businesses with data-driven insights and clear, actionable guidance to improve performance across all of their digital channels.

I’ve worked with brands in just about every industry, including public sector, nonprofit, fashion, ecommerce, cannabis, wine, media/publishing, and more.

 

Approach

 

When it comes to marketing I see the same two mistakes being made by businesses, regardless of their industry, size, and even their marketing budget.

  • They try to do too much at once

Marketing is not one-size-fits-all. You have to prioritize and choose the tactics that are right for you.

  • There’s no strategy behind what they’re doing

Without a data-driven roadmap leading the way, brands find themselves treading water and spending a huge amount of time and money on tactics that don’t actually work.

I work with clients in a variety of industries, but my approach is always the same: I use data-driven tactics to provide high-impact support, while operating as an extension of their team.

Services

 

  • We’ll begin with an audit of your existing efforts to assess performance and capture data benchmarks. From this process you’ll receive a clear snapshot of how well your website, social channels, email marketing, etc. are working against your larger goals.

    You’ll receive strategic recommendations to improve results, along with highlighted opportunities for growth, and other data-driven insights.

    Once baseline metrics are established and you’ve received your audit results, you can take that roadmap & use it in-house to guide your team’s efforts, or set up a recurring retainer to receive monthly support.

  • Data plays a crucial role in digital marketing, and one that’s often overlooked.

    The truth is, if you aren’t using data to guide your ongoing efforts, you’re missing out on a huge opportunity.

    My first step here is to ensure tracking and reporting is fully configured across each channel (website, social, email marketing, etc). Once that’s in place, I provide ongoing monthly data review sessions. These interactive sessions are hugely valuable to clients, as I deliver ongoing data-driven insights and strategic recommendations so they can keep an eye on their overall performance and be sure that they’re continually improving over time.

  • Whether you’re seeking digital marketing coaching for your team, looking to build & launch a new website (or refresh your existing one), improve your SEO, or get help with campaign execution, I offer a variety of support packages that can be customized to meet your needs.

    Not sure if you’re a good fit? Let’s chat! Click the link below & fill out the form to schedule a free introductory call.

    Learn more.